HOPLONGGROUP

Ho Chi Minh City, Vietnam
2015

Context

HOPLONGGROUP is the parent organization to several major local businesses in Vietnam, including Antshome, Mai Che Phu Quy, and Tan Viet Martial Arts Uniform & Equipment.

My Role

I initially helped design the HLG website as a freelance developer, and later came on as marketing manager.

Led team of five in SEO/SEM traffic improvement efforts resulting in 5x increase in revenue, 5x increase in monthly organic traffic & 4x increase in YoY conversion rate

Leveraged data from customer service reps to build 60-page customer experience documentation

Spearheaded complete website redesigns for all portfolio brands ahead of Google Core Web Vitals ranking update

Results

SEO/SEM traffic improvement efforts resulting in 5x increase in revenue, 5x increase in monthly organic traffic & 4x increase in YoY conversion rate

Photo of author

Milo Lam

Digital marketer. Product and startup enthusiast. Yerba mate connoisseur. Current: SEO Analyst, KAYAK