GPure

Oxford (OH), United States
December 2019

Introduction

GPure is a project I worked on sophomore year of college. The project aimed to present a rebrand of Gatorade, energy drink maker and traditionally male-marketed, and introduce a new line of energy drink geared towards women.

Target audience: Women, aged 18-34

Design

Logo

Bottle packaging

Photo of author

Milo Lam

A wallflower at heart with a passion for startups and telling stories that linger. Full-time freelance digital marketer.

Milo Lam is a Boston-based digital marketing professional with 5 years of experience in creating cool things and growing businesses fast.

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