WHO I AM

About

Pronounced /my-loh-lum/

My name is Milo Lam, and I am a ~~T-shaped~~ regular-shaped marketer

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PAST ROLES

Work

01/2022 – Present

Acting as product manager in the development & testing of
features for Portfolio brands’ SEO pages with key stakehold-
ers (engineering, design, data) across 120+ domains & 63
markets to achieve OKR of $60M+ in SEO revenue
Piloting the creation and scaling of new SEO page templates
across 5 brands for premium cabin class flight queries which
yields 1M+ in monthly search volume
Increasing revenue from trains/buses vertical for momondo by 10x
from series of split-tests and feature developments in Q1-Q2/2022

07/2020 – 12/2021

Led team of five in SEO/SEM traffic improvement efforts
resulting in 5x increase in revenue & 4x in YoY conversion rate
Leveraged data from customer service reps to build 60-page
customer experience documentation
Spearheaded complete website redesigns for 4 different portfolio
brands ahead of Google Core Web Vitals ranking update

01/2019 – 12/2021

Built search-engine-optimized sites for global startups and
SMEs using WordPress CMS, generating ~$1000/month in
freelance revenue

09/2018 – 12/2018

Conducted the design, data collection, and analysis of
survey rolled out to 100+ college students (quantitative)
and focus group with 15 attendees (qualitative)
Devised e-commerce strategy in team of 6 for CVS (drugstore
channel) to present at P&G headquarter in Cincinnati

11/2017 – 05/2018

Co-founded company’s subsidiary, Perkfec EXP, during time as intern
Introduced new sales and marketing initiatives to generate startup’s
first revenue stream ($5000 in the first month)