WHO I AM

About

Pronounced /my-loh-lum/

My name is Milo Lam, and I am a T-shaped regular-shaped marketer

Info 1

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Info 2

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Info 3

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PAST ROLES

Work

KAYAK

01/2022 – Present

Product SEO Analyst

  • Acting as product manager in the development & testing of
    features for Portfolio brands’ SEO pages with key stakehold-
    ers (engineering, design, data) across 120+ domains & 63
    markets to achieve OKR of $60M+ in SEO revenue
  • Piloting the creation and scaling of new SEO page templates
    across 5 brands for premium cabin class flight queries which
    yields 1M+ in monthly search volume
  • Increasing revenue from trains/buses vertical for momondo by 10x
    from series of split-tests and feature developments in Q1-Q2/2022

HOPLONGGROUP

07/2020 – 12/2021

Marketing Manager

  • Led team of five in SEO/SEM traffic improvement efforts
    resulting in 5x increase in revenue & 4x in YoY conversion rate
  • Leveraged data from customer service reps to build 60-page
    customer experience documentation
  • Spearheaded complete website redesigns for 4 different portfolio
    brands ahead of Google Core Web Vitals ranking update

Self-employed

01/2019 – 12/2021

Freelance WordPress & Marketing Consultant

  • Built search-engine-optimized sites for global startups and
    SMEs using WordPress CMS, generating ~$1000/month in
    freelance revenue

Procter & Gamble (P&G)

09/2018 – 12/2018

Market Research Consultant

  • Conducted the design, data collection, and analysis of
    survey rolled out to 100+ college students (quantitative)
    and focus group with 15 attendees (qualitative)
  • Devised e-commerce strategy in team of 6 for CVS (drugstore
    channel) to present at P&G headquarter in Cincinnati

Perkfec

11/2017 – 05/2018

Business Development Intern & Co-founder

  • Co-founded company’s subsidiary, Perkfec EXP, during time as intern
  • Introduced new sales and marketing initiatives to generate startup’s
    first revenue stream ($5000 in the first month)

Milo Lam is a Boston-based digital marketing professional with 5 years of experience in creating cool things and growing businesses fast.

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