About
Pronounced /my-loh-lum/
My name is Milo Lam, and I am a T-shaped regular-shaped marketer
Info 1
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Info 2
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Work
KAYAK
01/2022 – Present
Product SEO Analyst
- Acting as product manager in the development & testing of
features for Portfolio brands’ SEO pages with key stakehold-
ers (engineering, design, data) across 120+ domains & 63
markets to achieve OKR of $60M+ in SEO revenue - Piloting the creation and scaling of new SEO page templates
across 5 brands for premium cabin class flight queries which
yields 1M+ in monthly search volume - Increasing revenue from trains/buses vertical for momondo by 10x
from series of split-tests and feature developments in Q1-Q2/2022
HOPLONGGROUP
07/2020 – 12/2021
Marketing Manager
- Led team of five in SEO/SEM traffic improvement efforts
resulting in 5x increase in revenue & 4x in YoY conversion rate - Leveraged data from customer service reps to build 60-page
customer experience documentation - Spearheaded complete website redesigns for 4 different portfolio
brands ahead of Google Core Web Vitals ranking update
Self-employed
01/2019 – 12/2021
Freelance WordPress & Marketing Consultant
- Built search-engine-optimized sites for global startups and
SMEs using WordPress CMS, generating ~$1000/month in
freelance revenue
Procter & Gamble (P&G)
09/2018 – 12/2018
Market Research Consultant
- Conducted the design, data collection, and analysis of
survey rolled out to 100+ college students (quantitative)
and focus group with 15 attendees (qualitative) - Devised e-commerce strategy in team of 6 for CVS (drugstore
channel) to present at P&G headquarter in Cincinnati
Perkfec
11/2017 – 05/2018
Business Development Intern & Co-founder
- Co-founded company’s subsidiary, Perkfec EXP, during time as intern
- Introduced new sales and marketing initiatives to generate startup’s
first revenue stream ($5000 in the first month)